Breckenridge Grand Vacations
  • Marketing
  • Breckenridge, CO, USA
  • 21-24, DOE
  • Hourly
  • Full Time

Full Time Benefits Package


Job Title:               Marketing and Sales Data Analyst
Division/Dept.:     Marketing
Reports To:           Director of Marketing Integration and Analytics
FLSA Status:         Non-Exempt
WC Code:              9012
EEO Code:            Administrative Support

SUMMARY:  This position will be the expert in quantitative and qualitative market analysis for the Breckenridge Grand Vacations Marketing and Sales departments. The position is responsible for identifying key market statistics, interpreting findings, and helping marketing and sales managers understand existing and new marketing strategy performance. This position will analyze the effectiveness of campaigns to increase owner acquisitions - data will be analyzed to create actionable tasks that improve campaign success.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  Including but not limited to:

  • Prioritize technical and data solutions with the Business Intelligence department to ensure marketing and sales initiatives and reports are being completed on time, delivering expected value, and completed in order of priority to the business.
  • Leverage Tableau and MS Excel for analysis, reporting, dashboard building, self-service support, and staying abreast of changes and improvements with the software to maximize value.
  • Perform data mining, predictive analytics support, program analysis activities within the marketing organization, and campaign segmentation building. 
  • Develop processes for customer and owner list building, segmenting and targeting.
  • Analyze data with standard statistical methods, interpreting the results, and providing written summary of data analyses.
  • Participate in development and maintenance of analytic infrastructure, perform rigorous program analysis, and perform sophisticated customer-level analyses.
  • Leverage data analysis skills to perform full lifecycle analytics including requirements gathering and analysis, data quality assessment, data profiling, and design and development of analytic data sets.
  • Work closely with Business Intelligence Team to identify and perform data extraction, transformation, and loading (ETL) from both relational databases and flat-file sources.  Work with various teams to understand requirements and potential uses for predictive and descriptive models.
  • Develop and execute strategies for developing advanced queries, selects and marketing reports. Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis.
  • Work closely with department managers and executive/vice president team, fostering open communications.
  • Uphold and ensure all staff upholds the Hospitality Standards, Company Culture, Department Core Standards and observe Company policies and procedures.
  • Be the "End of the Line" and resolve every situation inherited, not passing it along, whenever possible.
  • Follow up on any situation that is not fully resolved at the time of the initial request.
  • Strive to close the loop (alleviate or eliminate issues) on any situations that cannot be fully resolved.
  • Respond promptly to all email and voicemail correspondence.
  • Maintain a positive working relationship with all contacts, always being helpful and courteous.
  • Attend, support, develop and/or conduct company training sessions and department meetings. Attend outside training sessions as needed.  Organize staff "SPIF's" and one "Listening Session" each year with the entire staff.

MARGINAL DUTIES:

  • Provide support for ad hoc analytical projects, including customer-level analysis, segmentation analysis, product affinity and customer profiling analysis.
  • Participate in ongoing decisions concerning data collections, study design, methodology, and data analysis.
  • Perform other duties as assigned.
  • Follow Company guidelines for environmental sustainability practices (recycling, composting and conserving resources) and participate in the Company's sustainability initiatives.

QUALIFICATIONS: To perform this job successfully this position must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

COMPETENCIES / SKILLS / ATTRIBUTES:  To perform the job successfully an individual should possess the following competencies, skills and attributes:*Determine and develop approaches to challenges, bringing them to solution * Strong attention to detail with excellent communication skills. * Meet objectives upon completion of projects * Work without considerable direction * Executes aggressive deadlines under changing business dynamics *Share the knowledge of analysis techniques and data coding with other staff. * Maintain expert knowledge and understanding of all computer programs and product knowledge applicable to the position * Capable of increased levels of responsibility * Strategic and innovative thinker who is agile and possesses leadership capability * Self-starter, independently initiating and driving projects toward completion *Pay attention to detail and demonstrate accuracy and thoroughness.* Be flexible in a changing work environment; ability to work well under pressure *Give and receive feedback and ask for clarification when necessary.* Treat people with respect and consideration. *Approach others in a tactful manner. * Remain calm and empathetic in situations that can be challenging. * Support the team's effort to succeed by giving and welcoming feedback, building morale and contributing a positive team spirit. * Stay informed on the company, home property, ski resort and town developments and communicate to others when necessary. * Maintain expert knowledge and understanding of all computer programs and product knowledge applicable to the position. * Strive to develop skills, sharing expertise with others. * Use equipment and materials properly. * Observe safety procedures and report potentially unsafe conditions. 

EDUCATION / EXPERIENCE: Bachelor's degree from a four-year university or college in Economics, Statistics, Math, Computer Science, Marketing or other related fields; or equivalent combination of education and related experience.

COMPUTER EXPERIENCE:  Ability to type by touch, operate a personal computer and accurately record time worked, in the correct department, using the Company time keeping system. Has strong Microsoft Office skills (Word, Excel, PowerPoint, Project, Visio), and is proficient in Tableau and/or other complex analytical tools. Ability to utilize appropriate programs using a mobile device.

LANGUAGE ABILITY:  Ability to speak, read, write and interpret in English. Ability to speak effectively and present information to guests and owners, other employees of the organization and upper level management.

MATHEMATICAL SKILLS:  Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations.  Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.

REASONING ABILITY: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.    

PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  • Requires close, distance, color and peripheral vision, close visual acuity and depth perception.
  • Speak and listen to guests, owners, co-workers and vendors over the telephone and in person over 2/3 of the time.
  • Sit at a computer and perform repetitive motions of the arms, elbows, wrists, hands and fingers over 2/3 of the time.
  • Use hands and fingers to handle, feel or grasp; reach with hands or arms between 1/3 and 2/3 of the time.

WORK ENVIRONMENT:  The environmental conditions the employee will have exposure to: 

  • Pets and pet dander while working in the pet friendly office.
  • Moderate noise.
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